American shoppers go in for the kill on ‘Black Friday’

Published 29.11.2014 00:41
American shoppers go in for the kill on ‘Black Friday’

While Americans will spend tens of billions of dollars over the four-day holiday season, the traditional ‘Black Friday’ shopping frenzy started early on Thursday this year in order to prevent any casualties

The traditionalists don't like it, but the "Black Friday" shopping frenzy is as much a part of the Thanksgiving holiday in the United States as turkey and pumpkin pie. And elsewhere some protesters in opposition to the Ferguson grand jury's decision not to indict police officer Darren Wilson following the August shooting death of 18-year-old Michael Brown threatened to boycott businesses nationwide on Black Friday "unless they are black-owned."

However, Americans will spend tens of billions of dollars over the four-day holiday and there was certainly no messing about at Leesburg Corner, a Virginia outlet center only a short drive from the U.S. capital Washington. There was hardly time for the roast turkey and stuffing to settle when most shops opened there on Thursday, Thanksgiving Day, for a 28-hour bonanza of breathless consumerism that was to stretch overnight and drag on nonstop until 10:00 p.m. Friday. After a tentative start, many shops were packed by midnight: nearly 100 people queued to get into Kate Spade New York as the clock ticked into Black Friday and the cold night air dropped a degree or two further.

Meanwhile they had been waiting at the door of Coach before it even opened. Likewise at J. Crew and Sunglass Hut. Hide and Miho, a couple originally from Tokyo but living locally, snapped up two winter coats within the first hour from DKNY. "We got 50 percent off, but with another 20 percent off on top of that. The coats are one for each of us because here is pretty cold," said Hide, clutching three bags in one hand.

The long Thanksgiving weekend is the kickoff to the U.S. holiday shopping season, and Black Friday has long been considered the critical day that turns retailers' books from red to black. But there has been criticism of those retailers that throw their doors open on Thanksgiving instead of actually waiting for Black Friday. Don't the store workers deserve a day off to spend with their families too? "They don't have to work. I guess they do it for the money. They are not being forced here," said Henri Brown, 17, who along with his 15-year-old brother Will was among the first in. "And they might enjoy the rush of people," added Henri, who forked out over $130 in the first hour and proclaimed himself happy with his early purchases: two jackets - a dark blue one he was already wearing - sunglasses and trousers. Vera Luo, a 19-year-old from China studying in Washington, came armed with a suitcase she was ready to fill to bursting with new acquisitions that she said would be more expensive in China. She and two friends paid $60 for a taxi from the U.S. capital and they were in it for the long haul. "I have no idea where my friends are or when I will find them," said the economics student, clasping a directory of the more than 100 stores in the complex. "So far I have only bought lens solution, but I have a budget of $500 and I want to buy a bag from Coach.

"I don't know how long we will be here. Maybe all night."

Mamadou Niass, 48, a cyber-security engineer originally from Senegal, declared himself something of an old hand in the art of the post-Thanksgiving splurge. "It's not the cheapest time in the year. After Christmas is cheaper, but I came today because there are more options - nothing is left after Christmas," he said sagely. He too was through the doors early but was taking a more tactical approach, refusing to jump right into the spending bonanza. "I am well-prepared and have a list of four brands I want - Columbia, Tommy Hilfiger, Calvin Klein and Ralph Lauren - and I will get," he said firmly.

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