Halk Emeklilik, one of the leading private pension and life insurance companies in Turkey, has rolled out its mobile branch application. Since private pensions have become a preferential way to save, and the government announced a 25 percent state contribution to encourage people, different banks have started to implement the system. Halk Emeklilik offers a new system to make the procedure easier for its customers. The company initiated studies on a detailed analysis and user experience of the mobile branch application in 2014 and took it to iOS and Android platforms in January 2015. As well as being assertive with its reliabl, fast technological infrastructure, Halk Emeklilik Mobile Branch offers an aesthetic design and unique properties for its users.

Halk Emeklilik has provided its clients with a mobile platform that offers 24/7 service, allowing them to easily make transactions involving their private pension and life insurance any time they want or need. Furthermore, it also offers content that allows non-client visitors to access detailed information about private pension transactions and life insurance.

The Halk Emeklilik Mobile Branch application aims to go beyond a mobile platform that is merely suitable for common transactions to become a constantly growing platform by which clients can display all of their private pension and life insurance processes and make transactions.

The Private Pension System Derece (PPS Degree) answers all client questions, such as "How much and how long should I pay money into a private pension?" and "What size pension will I receive monthly when I am retired?" With the PPS Degree, Halk Emeklilik saves its users from complex calculation forms and offers them a user-friendly and simple solution in which all clients can give their personal information with circular finger movements and easy calculations. The clients of Halk Emeklilik also receive information about a great number of transactions, including policy selection, policy and collection and changes in contribution margin, composite funds and payment instruments and can easily change this information.

While investing in digital banking by following technological developments, Halk Emeklilik pays attention to user experience in its newly-introduced mobile branch and forthcoming responsive website, and it will continue to facilitate its clients' lives with functional and technological studies.