Turkish TV sector's export revenues rapidly increase
by Anadolu Agency
ANKARAJan 15, 2016 - 12:00 am GMT+3
by Anadolu Agency
Jan 15, 2016 12:00 am
The exports of Turkish television series hit $250 million in 2015, increasing by 25 percent last year, the head of Calinos Holding, the main exporter, told Anadolu Agency (AA) on Wednesday. "Turkish television series exports were worth more than $250 million in 2015 with more than 15 programs being viewed in more than 70 countries, particularly in the Middle East, the Balkans, Latin America and Turkic language-speaking countries," Beşir Tatlı said, pointing out that the country's exports were around $200 million in 2014.
"Turkey produces 70 television series per year. Only 10 to 15 of those have been broadcast on foreign television. We expect that these exports will reach $300 million by the end of 2016," Tatlı said.
The country aims to earn $2 billion from exporting cultural products by 2023. According to the Turkish Exporters' Assembly, Turkish television series exports are up from just $10,000 in 2004. Exported productions include the popular series, "Muhteşem Yüzyıl (Magnificent Century)," "Geniş Zamanlar," (Easy Times) and "Aşk-ı Memnu" (Forbidden Love).
One particular success story has been that of "The Magnificent Century," which tells the story of the life of Ottoman Sultan Suleiman the Magnificent. The show has proven to be immensely popular among both Turkish and international audiences, broadcast in more than 50 countries and viewed by over 250 million people.
Tatlı said that one challenge for the Turkish television series industry is the shortage of film scripts.
"Producers acquired some foreign series rights and started to produce new series locally," Tatlı said. "This will not be the same quality of production as original Turkish soap operas had. We need to go back to series about love, family and relationships, using the best screenplays and the best photography."