The total credit card payments for online shopping has exceeded TL 161.7 billion in four years between Sept. 2011 and 2015, which accounts for five times the worth of Turkey's third airport project and 20 times that of the Marmaray project. The use of debit and credit cards for shopping has exponentially increased within the last few years, causing less use of cash and a rise in alternative shopping methods such as e-commerce. While more e-commerce firms have emerged within the last few years, the ease of access to shopping and the payment facilities they offer caused a boost in online shopping figures. According to the information compiled by an Anadolu Agency (AA) reporter from the Interbank Card Center, while online credit card payments, including corporate clients, were around TL 18.7 billion in 2011, these number have increased by 34 percent, 37 percent and 21 percent respectively, as of 2012.
When these figures are compared with some of Turkey's mega projects, the results are fascinating, with online shopping figures now accounting for five times the third airport project, with an investment cost of $10 billion, 20 times the Marmara project and 32 times the value of the third Istanbul bridge project.
E-Commerce Business Association's (ETİD) President, Hakan Orhun, noted that, like everywhere around the world, e-commerce continues to improve, grow and become more widespread, having a crucial effect on the growth of the traditional retail market.
Orhun noted that the leading sectors of e-commerce are travel and textile, noting that the highest consumer demand is for electronics, which is rising global trend caused by the ease of online access to electronic products.