Coordinated by the Turkish Ministry of Culture and Tourism, the European Heritage Days will take place in Muğla's Köyceğiz district under the motto: "Heritage and Awareness." Each year Köyceğiz contributes $3 billion to Turkey's tourism sector, in which the region is mostly famous for its sandy beaches and blue sea. Although the region is home to important archeological sites, such as Kaunos and Pedasa, these sites are not widely appreciated by people. Through hosting the European Heritage Days, the municipality of Köyceğiz aims to introduce the historical aspect of the region to guests, as well as raise awareness for Anatolia's cultural heritage. Speaking at the opening panel session of the event series, director of Provincial Directorate of Culture and Tourism in Muğla, Veli Çelik, said they aim to make Köyceğiz a four-season tourism hub, and not just a summer destination.

This year's European Heritage Days will focus on Köyceğiz's importance to world heritage, as well as the ancient city of Kaunos.

European Heritage Days started in France in 1984 in order to display national and cultural monuments throughout the year. The idea was officially adopted in 1991 by the European Union and has been growing every year. A theme is selected each year and the countries that are involved in this initiation hold events related to the main theme. The aim of these events is to promote mankind's common heritage.