The Turkish Foundation for Combating Soil Erosion for the Reforestation and Protection of Natural Habitats (TEMA) has prepared a "tree of hope" for those who want to give the gift of hope to their loved ones for the New Year. By purchasing the "Tree of Hope," which is produced with natural materials, you can contribute to the TEMA Foundation's projects that help protect nature and help people's dreams come true.

Revenue from the "Tree of Hope" sales will be used for the TEMA Foundation's various projects that look to sustain ecological life as well as raise public awareness of the importance of nature. The Tree of Hope will also contribute to projects that aim to create solutions to Turkey's environmental problems. The trees will be sold in selected stores throughout the year. If companies want to present the tree as a corporate gift, the TEMA Foundation will place the logo of the company on the tree. The Tree of Hope was designed by interior designer and architecture Esen Es, who is a member of the Industrial Designers' Society of Turkey. It is a "do-it-yourself" product which comes with a guidebook. The person who receives the tree as a gift can attach his or her wishes to the branches of the tree with paper and pin.