Participation in the early-reservation system, which was started four years ago through the participation of the tourism sector and the Ministry of Culture and Tourism, is continuously on the rise.
In addition to providing discounted vacation options for Turks, the early-reservation system is also geared towards establishing the holiday planning mentality. For next year's campaigns both the ministry and the tourism sector overall is aiming to direct vacationers towards booking for the spring and autumn months at even further discount advantages.
Ministry of Tourism Publicity Director Cumhur Güven Taşbaşı explains that part of the objective behind the early-reservation system is to alter the widespread perspective of foreign tourists that Turkey is an inexpensive vacation destination. The campaign continues to grow each year and according to Taşbaşı, they plan to reach two million vacationers this year alone.
''Turks now realize how important it is to make early reservations, which is an important development for us. However, we are still lacking in one area and that is we benefit most from the summer months of July, August and September. This is not the case when it comes to the remaining months of the year," states Taşbaşı.
Emphasizing that they are now going to begin focusing their efforts on spreading tourism in Turkey's to throughout the year, Taşbaşı states:
''Even if citizens use the early reservation system, they still focus on certain months. What we are saying is that there are a number of regions in our country where vacations can be taken in the spring and autumn months. There are more inexpensive vacation options during this time period and we want vacationers to be able to take advantage of that. We are going to place an emphasis on this in our next campaign. We are hoping to increase the concept that citizens will be able to vacation for less during these off-season months. This is perhaps one of the most important lessons we have received from the early reservation campaign and that is to ensure people book their vacations for earlier or later dates."
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