Game-changing marketing ideas, campaigns and startups will be discussed at the Crystal Apple Festival to be held on Oct. 11 and 12 at Bomontiada. The curator of the two-day event is the global information platform Contagious, which has centers in London, New York, Singapore and Sao Paolo.

Deemed as the most important creativity and marketing event, Crystal Apple will be shedding light on the future while evaluating game-changing ideas, startups and trends in the marketing and advertising sector in its 30th year.

The event is organized around the ideas of competitive advantage through creativity and innovation, offering alternative marketing ideas and evaluating changing and developing technologies.

A look at the trends

The sector's stakeholders will be discussing six topics on the first day of the festival: Long-term planning with speed and flexibility, retail automation, ways to tackle transparency, operational creativity, the new definition of men and catching up with the culture. The second day will see marketing workshops along with live music, exhibitions and award ceremonies followed by an after-party to celebrate 30 years of the Crystal Apple Festival.