Increasing its competitive power in the market by forming strategic partnerships with Turkish and foreign companies, Turkish Avea has begun cooperating with LG Electronics. With this cooperation, LG L Bello will be sold under the new name of Avea L Bello in Turkey. The Avea L Bello is the first smartphone produced by LG in cooperation with a phone carrier in Turkey. Avea L Bello is now on the market for a cash price of TL 699 ($313.51).