Iconic American industrial behemoth General Electric, which has lost investor confidence amid bad investment decisions, is preparing to slice up its empire again, selling major business segments and laying off thousands. Hammered by financial markets, with its market capitalization down more than $100 billion since January, the maker of jet engines and power turbines is paying dearly after making losing bets that the energy sector, in particular oil and gas, would grow indefinitely. Shareholders appear resigned to a cut in dividends, the first since 2009, as GE had only $7 billion in cash flow at the end of September, but was due to pay out $8 billion.

"There is no scared cow," newly installed CEO John Flannery has said repeatedly about the need to cut costs and restructure. To rebuild trust, Flannery, who has been CEO for only three months, will roll out plans to revive the company today. Deutsche Bank analyst John Inch said there was no way to sugarcoat the situation.

"They have a crisis of investor confidence," he told AFP. "GE is in a cash crunch."

Scott Davis of Melius Research put it even more starkly, calling the company "disgraced" and saying it "needs to clean house as fast as possible."

Flannery took the helm after 16 years of leadership by Jeff Immelt, who sold off GE's stake in TV and movie giant NBCUniversal as well as its household appliance segment and much of its banking and finance business. The newly-installed GE chief will unveil another austerity plan that will include significant layoffs, according to a source who spoke to AFP on condition of anonymity. The power generation business GE Power will be particularly hard hit.