Clothing retailer H&M sinks into the red in Q2 due to COVID-19
Retail stores start to serve customers indoors as New York City enters phase 2 of reopening, New York, U.S., June 22, 2020. (Reuters Photo)


Swedish clothing retailer Hennes & Mauritz (H&M) on Friday reported a second-quarter net loss of 4.99 billion kronor ($534 million) amid the coronavirus pandemic.

The net loss in the quarter – covering March to May – compared with a net profit of 4.5 billion kronor a year ago.

"At most around 80% of our stores were closed in the second quarter and in those markets where stores were open, demand was significantly subdued," chief executive, Helena Helmersson, said.

Quarterly sales plunged by 50% to 28.6 billion kronor, measured in local currencies. Sales – measured in local currencies – in top markets such as Germany fell 42% in the quarter, in the U.S. they fell 71%, while in China the drop was 28%, H&M said.

Online sales, however, increased by almost a third measured in local currencies. The group said 48 of its 51 online markets were open.

"It is clear that the rapid changes in customer behavior caused by the pandemic will further speed up the digitalization of fashion retail," Helmersson added.

Sales were down also in June. As of June 24, sales decreased by one quarter in local currencies year-on-year. The company said 350 stores were still closed.

H&M said it operated 5,058 stores worldwide in 74 markets, including franchises, at the end of May 31.