Türkiye's national flag carrier announced Tuesday that it would become Liverpool's main club partner starting next season, in a record deal reportedly worth more than $400 million.
Turkish Airlines (THY) will replace Standard Chartered, the Premier League club's main club partner for about 17 years, on the front of men's, women's and academy match shirts from the start of the 2027-28 season, the sides said.
"From June 2027, Turkish Airlines will become Liverpool FC's main club partner, bringing together two organizations with a shared international reach and a commitment to connecting people around the world," the club said.
"LFC's supporter base spans every continent, while Turkish Airlines connects east and west through the world's most extensive international flight network, flying to more countries than any other airline from its Istanbul hub."
The five-year agreement is worth more than 300 million pounds ($405 million), or over 60 million pounds per season, according to reports. That's higher than the current deal with Standard Chartered said to be worth around 50 million pounds per season.
British media, including the BBC and the Guardian, said the agreement would be the most valuable front-of-shirt-only commercial deal in Premier League history.
"This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027," Liverpool Chief Commercial Officer Ben Latty said.
The club said the new partnership will also mark a significant moment in the history of the LFC shirt.
"The front of the shirt is one of the most recognizable positions in world sport and one that the club has historically reserved for long-term and meaningful partnerships," said the statement.
Latty described Turkish Airlines as a globally recognized organization with an extensive international network, and said they "look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005."
He was referring to Liverpool's memorable UEFA Champions League triumph over AC Milan in Istanbul.
Turkish Airlines CEO Ahmet Olmuştur described Liverpool as "one of the world's most recognized and respected football clubs, with an exceptional heritage and a truly global community of supporters."
"We are very pleased that Turkish Airlines will become the club's main club partner and that our name will take its place on one of the most iconic shirts in world sport," he added.
Standard Chartered, Liverpool's main club partner since 2010, will retain its current role through the 2026-27 season, and then move into a global partnership role the next year, the club said.