Turkish online services marketplace Armut enters 3 new markets
Armut.com allows customers to reach out to various service providers, including delivery services. (iStock Photo)


Turkish online services marketplace Armut's global brand HomeRun is set to enter three new markets, namely Poland, the Czech Republic and Hungary, as of October, the company said Monday.

HomeRun already operates in the U.K., Egypt, Romania and Saudi Arabia.

In a statement, Armut.com said despite the COVID-19 pandemic, it was on course to fulfill its target, announced at the beginning of the year, and is set to start operating in the three countries.

The company and its global brand have continued to grow in terms of the number of requests and volume of services.

The company has seen nearly 223% growth in Romania year-on-year. It recorded growth at 111%, 86% and 78% in Saudi Arabia, the U.K. and Egypt, respectively.

It has increased the number of service providers worldwide by 160% year-on-year, continuing to expand its professional network. The platform is currently bringing customers with some 30,000 service providers in Turkey alone.

Armut.com founding partner Başak Taşpınar Değim, whose views were included in the company statement, said their aim for the medium term is to be a leader in Europe, the Middle East and Africa (EMEA) region.

"We are proud to be a company that exports technology from Turkey," she said, stressing that the company has become a market leader in Romania with HomeRun.

"Last year, HomeRun demands grew by 253%, the number of services increased 13 times, and we were able to offer 669 different services in total. The number of service providers also increased by 389% in 2019," Taşpınar Değim said, noting that the numbers show that the brand has surpassed that growth in 2020.

"This gives us hope for the future, despite the difficult conditions are in now," she added.