Zorlu Performing Arts Center (PSM) is preparing to host the Third Istanbul Fashion Film Festival with its unique content, great surprises and amazing names, bringing the fashion and film worlds together on Nov. 11 and 12.

Two days of free events and screenings promises to bring a unique experience to audiences with interviews, art installations and parties. Aside from film screenings from internationally renowned fashion houses, brands and young and independent designers from every corner of the world, the festival program will also hold talks and workshops given by world-class brand representatives.

6 films to be awarded

The Istanbul Fashion Film Festival will award films in six different categories this year. The international jury of expert figures from different disciplines of fashion, photography, film, design and festivals will determine the awards for Best Fashion Film, Best Turkish Fashion Film, Best Music Video, Best Makeup and Best Hair Design. In addition, one of the directors of the films submitted by new talents will be given the Young Discovery Award to support their next project to be shot in Istanbul.

Content and partnership agreements made for the Third Istanbul Fashion Film Festival will allow Turkish fashion films to compete in international fashion film festivals and fashion weeks around the world including Serbia, Russia, Milan, Medellin, Berlin, Canada and Australia, where the screening of Turkish films will contribute to the global promotion of Turkish fashion brands. A total of 120 films will be screened this year. Some of the highlights of the festival include "Print is Not Dead!" the International Magazine Films Selection, Can Evgin retrospective, Harun Güler special selection and master classes with Bruno Aveillan and Dion Lee on "Brand Management and Future of Fashion."

Tuna Yılmaz, the founder and creative director of the festival said: "Istanbul is taking great steps toward succeeding to reach the leading position in every field of the global industry, including the fashion sector. I'd like to underline the difference of the festival, which is far from ordinary fashion events. The festival is a sophisticated and global event with the aim to contribute to the city's wider vision as well as supporting the films and filmmakers."