New Era Cap enters Turkish market


Turkey has become a center of attention for global brands with a new world-renowned brand entering Turkey every week. The latest of these brands, the New Era Cap Company, which produces official on-field caps for Major League Baseball (MLB), is also poised to enter Turkey's shopping malls. Paul Gils, the vice president EMEA of the company said they believed in Turkey. Thanks to Gils' strategic guidance, the brand has grown stronger in Europe, the Middle East and Africa. The company, which stands out with its accessories and off-the-rack attires, boasts 15 hat factories around the world and it outsources all its textile products to Turkey. It aims to achieve a turnover of $700 million this year. ISTANBUL / DAILY SABAH