Top managers of world giants act in 'Discover your Turkey Story' film
Turkey Image Campaign launched in Istanbul yesterday with the attendance of Economy Minister Nihat Zeybekci and Turkey's business leaders.

Teaming up with the world's business giants in order to promote Turkey's values in a campaign, which will be shown in seven countries, the Turkish government aims to address the world, calling for citizens of other countries to come and discover their own story in Turkey



Despite the downturns Turkey has survived in recent times, namely, the July 15 failed coup attempt, the various acts of terrorism on Turkish soil and various financial problems on a global market scale, the Turkish economy has managed to overcome these hardships, even managing to garner economic growth between it all. Economy Minister Nihat Zeybekci yesterday attended an introductory meeting titled, "Turkey Image Campaign" held under the auspices of the slogan, "Discover your Turkey Story" with the chief executive officers of global corporations that operate inside of Turkey. Here, giants in the multinational business world will call on the citizens of their countries to come and discover their own stories in Turkey.The project, executed by the Turkish Exporters' Assembly (TİM) under the leadership of Turkey's Ministry of the Economy, will be shown in the U.K., France, Germany, Russia, Italy, the U.S. and the United Arab Emirates (UAE). Moreover, the CEOs of 17 global corporations operating in Turkey including Vodafone, Unilever, Ford Global, BNP Paribas,Sberbank, General Electric (GE) Global, Toyota, Hyundai and Ford, have taken part and conveyed the unified message: "Come to Turkey. Discover your own story" in promotional films shot as part of the campaign.Indicating that the TİM aims to reach 500 million people across seven countries in a "Turkey Image Campaign" slated over the course of one year, TİM Chairman Mehmet Büyükekşi said that TIM also has plans to provide 2.7 access points at the end of the campaign.Speaking at the meeting, Zeybekci said the films will be shown in seven countries worldwide, noting: "Firstly, it [the film] will be shown on television before being circulated in newspapers, magazines, social and digital media and finally on city streets. After that, our other campaigns will start. We will call on the world and key actors from around the world to Turkey," said Zeybekci.Zeybekci also said they were compelled to do something alongside organizations such as the Turkish Union of Chambers and Commodity Exchanges (TOBB), TİM, the Turkish Industrialists and Businessmen's Association (TÜSİAD), Independent Industrialists and Businessmen's Association (MÜSİAD) and the Turkish Contractors Association in order to tell the world about Turkey and the Turkish economy after the July 15 failed coup attempt. Furthermore, he indicated that meetings were held with the CEOs of international firms that considered the campaign favorable and agreed to take a role in the promotion."We will allocate a period during which our friends are starting to speak about Turkey in their own native languages, conveying sentiments and expressions of sympathy," the minister added. Zeybekci also said they will call on their friends to come and discover Turkey for themselves.On the other hand, Vodafone Turkey CEO Colman Deegan used the phrase "Vodafone is very happy to be in Turkey" in the commercial filmed in the scope of the campaign, while BNP Paribas Vice Chairman Jean Paul Sabet said, "We are very pleased with the investment we made in Turkey."Likewise, Sanofi Turkey Country President Fabrizio Guidi said: "We are working with many talents who are willing to carry Turkey into the future." Representing Turkey's pharmaceutical sector, Novartis Turkey President Peter Catalino said they have been investing in Turkey since 1950 and that Novartis trusts Turkey and the Turkish people.Furthermore, Toyota Turkey General Manager and CEO Hiroshi Kato pointed out that the Turkish people are very warm and hospitable.Hyundai Assan Chairman Mong Hyun Yoon said Turkey has a high potential and is a unified and harmonious country, while Unilever Turkey, Central Asia and Iran Chairman Harm Goossens said, "Turkey is very important for Unilever. We have been here for over 100 years. We will definitely be here for another 100 years."Some of the important names in the Turkey Image Campaign are as follows:-Unilever Turkey, Central Asia and Iran Chairman Harm Goossens-Samsung Electronics Turkey President Dae Hyun Kim-Vodafone Turkey Senior Manager Colman Deegan-Toyota Turkey General Manager and Executive Director Hiroshi Kato-Hyundai Assan Chairman Mong Hyun Yoon-AXA Group CEO Guillaume Lejeune-Sanofi Turkey Manager Fabrizio Guidi-Novartis Turkey Manager Peter Catalino, Sberbank CEO Herman Gref-BNP Paribas Vice Chairman Jean Paul Sabet-Ford President and CEO Mark Fields-Fiat Chrysler Automobiles Group CEO Sergio Marchionne-Nestle Turkey Chairman and CEO Felix Allemann