While drones can do many things, they don't substitute well for models, a recent fashion show in Saudi Arabia's capital Riyadh showed.

The intended effect of drones showing off designer clothes – including Dolce & Gabbana items – fell flat as the garments, shivering limply on metal hangers, did little to inspire.

Videos of the exclusive event drew ridicule on social media.

"It's like a ghost movie," wrote one Twitter user.

"For the people who have money but have lost their minds!" another person tweeted.

In the ultra-conservative Saudi kingdom, catwalks featuring female models are only open to female audiences.

To cater to a male audience, the organizers of the event told The New Arab the drones were used to make the fashion show "Ramadan appropriate."

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