United Nations Educational Scientific and Cultural Organisation (UNESCO), more specifically the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage, has recently decided that lavash is an intangible cultural heritage of Armenia or the Armenian nation. Having looked at the popularity and the communality in terms of consumption of lavash – a type of flatbread – in Armenia, this decision may sound fine, or even positive, as it aims to safeguard a cultural practice. However, this decision is problematic and even further counterproductive for several reasons, some of which are dealt here.First of all, UNESCO's definition of intangible cultural heritage is: "The intangible cultural heritage is transmitted from generation to generation and is constantly recreated by communities and groups in response to their environment, interaction with nature and history. It provides people with a sense of identity and continuity, and promotes respect for cultural diversity and human creativity."Therefore, acknowledging lavash as Armenian cultural heritage would mean that it is historically kept alive and recreated by Armenians and is a component of Armenian national identity. Yet, can this role be reduced to such a group or can lavash be confined to such identity per se? One should bear in mind that Armenians are one of the oldest people of Anatolia and lavash has historically been part of Anatolian cuisine. How can one single out Armenians as the sole re-creators or sustainers of such a cultural product. Today, lavash is a firm component of the daily cuisine for millions of people in Turkey, Iran, Azerbaijan and Armenia. So, it is legitimate for us to ask how announcing lavash as an exclusively Armenian cultural heritage serves to promoting respect for cultural diversity as declared in the end of the above definition.Moreover, UNESCO's intangible cultural heritage definition is problematic also because while considering a specific culture as constantly recreated by communities and groups, it ignores that communities and groups are constantly reconstructed. The definition thus leads one to think these communities and groups are nationally acting as historical entities other than cultural practice categories. Therefore, heritage takes the form of a national one, rather than cultural, which only serves nationalist causes. This leads us to argue that the function of such heritage application would never strengthen the sense of the "cultural heritage of humanity," rather it makes it a futile effort. In this sense, such a function is far beyond lavash and applies, for instance, in taking "ebru" – marbling – or Turkish coffee as intangible cultural heritage of the Turkish nation, again two recent UNESCO decisions in 2014 and 2013, respectively.We are getting closer to what makes UNESCO an ethno-political entrepreneur. While having a mission of safeguarding the cultural heritage of humanity, a mission with global implications, UNESCOtarget="_blank"'>