Last look at the survey
For the past three weeks, we have been presenting the results of a survey prepared by A&G Research Company to provide a better outlook on where Turkish media stands compared to one another in a number of categories.
In the May 1 article, "The public's perception of media," we looked at how the public sees the media. We looked at different demographics, such as women and youth, as well as their popularity and credibility.
On May 8, we examined the matter from another perspective with our focus on different survey results. In the article "Influence and aesthetics of the media," we tried to discern which newspapers shape the public agenda, according to A&G's data, as well as the effect of headlines. Design was also considered as you could guess from the title.
This time, we look at the remaining categories – three to be exact. The first concerns the sports pages of newspapers. When asked which newspaper has the best sports page, 15.7 percent of the participants said Fanatik, followed by Fotomaç with 11.1 percent and the AMK with 4.2 percent. The Sabah daily came in fourth with 3.3 percent, and Posta came in close at fifth with 3.3 percent. Hürriyet followed with 2.9 percent, Habertürk with 2.5 percent and Milliyet with 2.3 percent. The largest response, garnering 48.6 percent, however, offered no comment. I would like to note two things here. First, these numbers also factor in those who also said they do not read any newspapers. I will offer the numbers without them factored in in a moment. The second important point to note is that the top three newspapers on the list, Fanatik, Fotomaç and the AMK, are sports newspapers, while the rest are not.
When those who do not read any newspaper are omitted, most of the percentages do not change, but there is one an exception. Fanatik came first with 21 percent followed by Fotomaç with 14.6 percent and the AMK with 5.8 percent. Posta came fourth with 4.3 percent, bumping Sabah and its 3.9 percent into fifth place. Hürriyet followed with 3.8 percent, and Habertürk with 3.5 and Milliyet with 3.1 percent in sixth and seventh, respectively. Now, only 32.1 percent offered no comment.
Ranking the most objective newspaper was the last major category in the survey. This time, the top four places were as close to one another as they can be, with Sabah leading with 5.4 percent. Posta came second with 5.2 percent followed by Hürriyet with 5 percent, Habertürk with 4.8 percent, Milliyet with 3.6 percent and Sözcü with 3.4 percent. Local newspapers came in last with 2.6 percent, leaving many of the national newspaper in their wake. A total of 53.4 percent of the participants offered no comment.
When we omit the number of those who do not read newspapers, the change is quite substantial. Posta took first with 7 percent. Sabah, Hürriyet and Habertürk dailies shared second place with 6.4 percent, while Milliyet and Sözcü shared third place with 4.7 percent. Local newspapers followed with 3.5 percent and Cumhuriyet had 3.2 percent. Only 38.7 percent offered no comment too.
With these two last categories, we more or less conclude the third and last part of the series based on the survey of Turkish media. In the future, however, our request to the survey companies includes adding categories for arts and culture, opinion or columns sections just like they did for sports pages. Having a category for Daily Sabah and similar newspapers in Turkey would not go amiss either. Nevertheless, I would like to thank A&G Research Company for providing insight into the standing of Turkish media in the eyes of its public and hope to see similar studies in the future.
In the May 1 article, "The public's perception of media," we looked at how the public sees the media. We looked at different demographics, such as women and youth, as well as their popularity and credibility.
On May 8, we examined the matter from another perspective with our focus on different survey results. In the article "Influence and aesthetics of the media," we tried to discern which newspapers shape the public agenda, according to A&G's data, as well as the effect of headlines. Design was also considered as you could guess from the title.
This time, we look at the remaining categories – three to be exact. The first concerns the sports pages of newspapers. When asked which newspaper has the best sports page, 15.7 percent of the participants said Fanatik, followed by Fotomaç with 11.1 percent and the AMK with 4.2 percent. The Sabah daily came in fourth with 3.3 percent, and Posta came in close at fifth with 3.3 percent. Hürriyet followed with 2.9 percent, Habertürk with 2.5 percent and Milliyet with 2.3 percent. The largest response, garnering 48.6 percent, however, offered no comment. I would like to note two things here. First, these numbers also factor in those who also said they do not read any newspapers. I will offer the numbers without them factored in in a moment. The second important point to note is that the top three newspapers on the list, Fanatik, Fotomaç and the AMK, are sports newspapers, while the rest are not.
When those who do not read any newspaper are omitted, most of the percentages do not change, but there is one an exception. Fanatik came first with 21 percent followed by Fotomaç with 14.6 percent and the AMK with 5.8 percent. Posta came fourth with 4.3 percent, bumping Sabah and its 3.9 percent into fifth place. Hürriyet followed with 3.8 percent, and Habertürk with 3.5 and Milliyet with 3.1 percent in sixth and seventh, respectively. Now, only 32.1 percent offered no comment.
Ranking the most objective newspaper was the last major category in the survey. This time, the top four places were as close to one another as they can be, with Sabah leading with 5.4 percent. Posta came second with 5.2 percent followed by Hürriyet with 5 percent, Habertürk with 4.8 percent, Milliyet with 3.6 percent and Sözcü with 3.4 percent. Local newspapers came in last with 2.6 percent, leaving many of the national newspaper in their wake. A total of 53.4 percent of the participants offered no comment.
When we omit the number of those who do not read newspapers, the change is quite substantial. Posta took first with 7 percent. Sabah, Hürriyet and Habertürk dailies shared second place with 6.4 percent, while Milliyet and Sözcü shared third place with 4.7 percent. Local newspapers followed with 3.5 percent and Cumhuriyet had 3.2 percent. Only 38.7 percent offered no comment too.
With these two last categories, we more or less conclude the third and last part of the series based on the survey of Turkish media. In the future, however, our request to the survey companies includes adding categories for arts and culture, opinion or columns sections just like they did for sports pages. Having a category for Daily Sabah and similar newspapers in Turkey would not go amiss either. Nevertheless, I would like to thank A&G Research Company for providing insight into the standing of Turkish media in the eyes of its public and hope to see similar studies in the future.