New sports channel A Spor, part of the Turkuaz Media Group, began broadcasting on Wednesday night. A Spor, which will bring a variety of sports to the screen, aims to be the "number one sports channel" for sports lovers in Turkey. A Spor will offer live coverage of Turkish Cup matches along with Turkish Super League with its high definition HD broadcasts and experienced football critics.The new sports channel will bring a breath of fresh air to sports with live broadcasts, exclusive programs, news and interviews about football, basketball, volleyball, motorsports and many other sports. A Spor starts the day with "Sabah Sporu" (Morning Sport) every day at 7 a.m. The program covers news, newspaper headlines, comments and analyses about recent developments. Every morning, an experienced sports commentator comments on the day's news. The program titled "Football A" is broadcast at 10 p.m. every weekday. Levent Tüzemen, Gürcan Bilgiç, Turgay Demir, Olcay Çakır, Bülent Timurlenk, Haldun Domaç and many other sports commentators will analyze the recent news and developments. "The launch of A Spor will be a breaking point for Turkish media and sports. We will follow honest and objective broadcasting principles," said A Haber Executive Director of Sports Serkan Korkmaz.