Finkel points out the plans for a beautification in the multimillions to celebrate the 550th anniversary of the Grand Bazaar, and goes on to state; "In fact, the entire city is in the throes of a multibillion-pound makeover, as what was once an outpost on the edge of Europe rebrands itself as a regional magnet."According to the article, Washington-based think tank the Brookings Institution claims that Istanbul has surpassed Beijing and Shanghai in terms of being 2010's most dynamic city.