Global footwear brand Skechers has launched a new shoe featuring a hidden compartment enabling the integration of location-tracking technology, allowing parents to follow their children's location.

The new "Where's My Skechers?" model incorporates a dedicated compartment under the heel of the insole that has a screw-tight cover that hides the locator tag.

Tracking tags and mini screwdrivers are sold separately.

The feature is designed to help parents monitor their children's whereabouts in environments where they can easily become separated, such as parks, shopping malls, school trips, airports and other crowded public venues.

Skechers said the product combines comfort with technology, enabling parents to check their child's location through compatible devices such as Apple's AirTag when needed while allowing children to move freely throughout the day.

AirTags, introduced in 2021, are primarily designed to help users locate personal belongings but have increasingly been incorporated into various accessories.