For Brazil's right-wing President-elect Jair Bolsonaro, attacking critical press outlets almost daily on social media is not enough. Once in office, he vows to hit their bottom line.
With half a billion dollars in public-sector marketing budgets coming under his discretion, the fiery former Army captain is threatening to slash ad buys with adversarial media groups, striking at the financial foundations of Brazil's free press.
After a campaign in which Bolsonaro dismissed investigative reporting as "fake news" invented by a corrupt establishment and his supporters went after individual journalists, the threats are sending a chill through the country's newsrooms.
Asked in a TV interview last week if he would respect press freedom even for his favorite foil, newspaper Folha de S.Paulo, Brazil's largest circulation daily, Bolsonaro's answer was curt. "That newspaper is done," Bolsonaro said in a tense TV Globo interview. "As far as I'm concerned with government advertising — press that acts like that, lying shamelessly, won't have any support from the federal government."
Bolsonaro's supporters said the Brazilian media has a leftist bias and they have turned to social media for news about him.
"The worst thing was they tried to crucify Bolsonaro for his controversial statements on women, gays and blacks," said Emilio Kerber, an Air Force major who ran for Congress in Bolsonaro's small coalition. "But Bolsonaro has millions of followers on social media and he won anyway."
Press aides for Bolsonaro did not respond to a request for comment. The president-elect has disavowed any supporters who resort to violence. He said he respects freedom of the press and only asks that it be exercised responsibly. After his victory, Bolsonaro said media groups that spread lies will miss out on federal government advertising, which totaled 1.8 billion reais ($487 million) in 2017, including ads by state enterprises.