The automotive future according to a new electric car maker looks an awful lot like a Corvette crossed with the Batmobile. California-based Faraday Future debuted its sleek electric concept racecar Monday night during the annual CES show that focuses on consumer gadgets and has increasingly become a way for carmakers to show off their latest technological feats. The 18-month-old company that has remained much of a mystery until recently revealing its primary backer, Chinese billionaire Jia Yueting, won $335 million worth of incentives from the state of Nevada last month to build a $1 billion manufacturing facility in a hard-hit Las Vegas suburb. Emphasizing the speed at which it will develop and build cars, the company's Senior Vice President of Research and Development Nick Sampson said the company would deliver its first production car in a couple of years.
Sampson said Faraday had so far hired 750 people globally with most at its California headquarters and planned to break ground on its North Las Vegas plant in a few weeks with plans to hire 4,500 people there. He said his company would utilize digital design and testing of parts and modular construction, making it quicker than competitors. But Sampson wasn't saying what the company would build first for production, how much it's spent so far and also wasn't revealing much more information about the company's investors. The company is still shopping for a battery supplier, he said. The road to make a profitable electric car company hasn't been easy for one of the most well-known in the marketplace. Tesla has only made a quarterly profit once since its 2003 founding. And traditional automakers have been utilizing modular design and augmented reality in development for years. Sampson said the difference is that Faraday will be designing only electric cars unlike other car-makers that might have to spend more time redesigning a model to fit a hybrid engine, V6 or V8. "We're developing one core motor technology," Sampson said. It's a "car of concepts," he said rather than a concept car.
The company dubbed Monday's debut that included a clear fin running half the length of the car, a single-line of a smile for a headlight and a white interior with a seat inspired by NASA design the FFZero1.