The NBA makes new play in Africa in pursuit of fans

ASSOCIATED PRESS
NEW YORK
Published 22.04.2016 01:37
Updated 22.04.2016 01:38

The NBA is making a new play for fans in Africa by splitting with the continent's biggest sports broadcaster and teaming up with a Zimbabwean telecommunications entrepreneur who started his first business with $75.

The NBA announced yesterday that it has a new multiyear deal with Econet Media to show live games and other NBA programs on Econet's pay TV, Internet and mobile platforms in sub-Saharan Africa from the 2016-17 season.

The deal makes Econet the NBA's official broadcaster in sub-Saharan Africa and will offer viewers over 500 games a year, the NBA said, including the playoffs and finals. It also includes WNBA games. It will see the NBA end its relationship with South Africa-based satellite TV broadcaster SuperSport. That contract expires at the end of this season. The NBA didn't disclose financial details or say exactly how long the Econet agreement was for.

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