The 32nd International Market for Television, Video, Cable and Satellite Films and Programs (MIPCOM) has kicked off in the French town of Cannes. Turkey, last year's "Country of Honor," has transferred the title to Japan this year.

Turkish and Japanese delegations held a joint press conference during the inauguration of the fair, which hosts nearly 5,000 customers in 2,000 booths. Istanbul Chamber of Commerce (ITO) Chairman İbrahim Çağlar, Japanese Internal Affairs and Communications Deputy Minister for International Projects Shigeki Suzuki and Japanese guest of honor, Yoshiaki Yamada, delivered speeches.

Çağlar noted the size of the Turkish TV series sector, saying that 50 series are shot in Turkey on a weekly basis. He stated that Turkey is the second largest exporter of TV series after the U.S., adding that Turkish series are aired in 102 countries. Exports have soared to $350 million from $10,000 in 2014. Turkey, which participated in last year's fair along with 411 TV companies, has one of the largest presences this year.