By focusing on branding and institutionalization in exports over the last two decades, Turkey has reduced its furniture imports considerably and seen a rapid rise in exports.
The country's furniture imports hovered between $700 million-$800 million in the 2000s and dropped to around $500 million last year, while exports soared from $150 million-$200 million in the early 2000s to $3.5 billion last year, according to official figures.
Nuri Gürcan, the head of the Furniture Industry Businessmen Association, said this situation stemmed from institutionalization, a rise in exports and expansion of branding activities in the sector.
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