Starbucks is set to lay off about 1,100 corporate employees worldwide, new Chairperson and CEO Brian Niccol said on Monday, as part of his efforts to streamline operations of the coffee chain and turn around its business.
In a letter to employees, Niccol said the company will inform employees who are being laid off by mid-day Tuesday. He said Starbucks is also eliminating several hundred open and unfilled positions.
"Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration," Niccol wrote in the letter.
Starbucks has 16,000 corporate support employees worldwide, but that includes some employees who aren't impacted, like roasting and warehouse staff. Baristas in the company's stores are not included in the layoffs.
Niccol said in January that corporate layoffs would be announced by early March. He said all work must be overseen by someone who can make decisions while the Seattle coffee giant reduces the complexity of its structure and eliminates silos within the company that slow communication.
"Our size and structure can slow us down, with too many layers, managers of small teams and roles focused primarily on coordinating work," Niccol wrote.
Starbucks hired Niccol last fall to turn around sluggish sales. He has said he wants to improve service times – especially during the morning rush – and reestablish stores as community gathering places.
Niccol is also cutting items from Starbucks' menu and experimenting with its ordering algorithms to better handle its mix of mobile, drive-thru and in-store orders.
Starbucks' global same-store sales, or sales at locations open at least a year, fell 2% in its 2024 fiscal year, which ended Sept. 29.
In the U.S., customers are tired of price increases and growing wait times. In China, its second-largest market, Starbucks faced growing competition from cheaper rivals.
Starbucks shares were flat in premarket trading Monday.
