Daily Sabah logo

Politics
Diplomacy Legislation War On Terror EU Affairs Elections News Analysis
TÜRKİYE
Istanbul Education Investigations Minorities Expat Corner Diaspora
World
Mid-East Europe Americas Asia Pacific Africa Syrian Crisis Islamophobia
Business
Automotive Economy Energy Finance Tourism Tech Defense Transportation News Analysis
Lifestyle
Health Environment Travel Food Fashion Science Religion History Feature Expat Corner
Arts
Cinema Music Events Portrait Reviews Performing Arts
Sports
Football Basketball Motorsports Tennis
Opinion
Columns Op-Ed Reader's Corner Editorial
PHOTO GALLERY
JOBS ABOUT US RSS PRIVACY CONTACT US
© Turkuvaz Haberleşme ve Yayıncılık 2023

Daily Sabah logo

عربي
  • Politics
    • Diplomacy
    • Legislation
    • War On Terror
    • EU Affairs
    • Elections
    • News Analysis
  • TÜRKİYE
    • Istanbul
    • Education
    • Investigations
    • Minorities
    • Expat Corner
    • Diaspora
  • World
    • Mid-East
    • Europe
    • Americas
    • Asia Pacific
    • Africa
    • Syrian Crisis
    • Islamophobia
  • Business
    • Automotive
    • Economy
    • Energy
    • Finance
    • Tourism
    • Tech
    • Defense
    • Transportation
    • News Analysis
  • Lifestyle
    • Health
    • Environment
    • Travel
    • Food
    • Fashion
    • Science
    • Religion
    • History
    • Feature
    • Expat Corner
  • Arts
    • Cinema
    • Music
    • Events
    • Portrait
    • Reviews
    • Performing Arts
  • Sports
    • Football
    • Basketball
    • Motorsports
    • Tennis
  • Gallery
  • Opinion
    • Columns
    • Op-Ed
    • Reader's Corner
    • Editorial
  • TV
  • Business
  • Automotive
  • Economy
  • Energy
  • Finance
  • Tourism
  • Tech
  • Defense
  • Transportation
  • News Analysis

Technology product sales skyrocket amid online education in Turkey

by DAILY SABAH

ISTANBUL Sep 28, 2020 - 3:47 pm GMT+3
Students participate in online education at a municipality center in the Balçova district of western Izmir, Turkey, Sept. 28, 2020. (IHA Photo)
Students participate in online education at a municipality center in the Balçova district of western Izmir, Turkey, Sept. 28, 2020. (IHA Photo)
by DAILY SABAH Sep 28, 2020 3:47 pm
RECOMMENDED
U.S. President Joe Biden and Vice President Kamala Harris attend the DNC 2023 Winter Meeting in Philadelphia, Pennsylvania, U.S., Feb. 3, 2023. (Reuters Photo)

State of the Union: Biden sees economic glow, GOP sees gloom

us-economy

Online education in Turkey has brought along significant changes to the traditional school supplies shopping that parents usually do for their children prior to the start of each semester.

The demand for technology products, particularly computers and tablets, peaked in September, causing major supply disruptions, according to industry representatives.

Sales of computers and tablets are said to have jumped threefold this month.

Schools in Turkey were closed in March due to strict measures aimed at preventing the coronavirus pandemic.

As part of a scaled-back reopening, first-graders and kindergarten students were last week allowed to go back to school. The country plans to gradually ensure a return of millions of students to class in the coming weeks, based on the course of progress.

Turkey has managed to run a relatively successful online education program since March.

This trend caught technology sellers on the wrong foot amid a major demand. Sales of personal computers could easily exceed 2 million units or more by the end of the year, up from 1.6 million units in 2019, if the supply issue is resolved, the Turkish Dünya daily cited industry representatives as saying.

Online education has also boosted tablet sales, which have reached 600,000 units in the first half of the year. In comparison, some 700,000 units were sold in the whole of 2019.

The tablet market is expected to grow by over 60% by the end of the year.

Sales of other tech equipment, including printers, modems, webcams, hard disks, mice, keyboards, speakers and headphones, have also become an important part of the back-to-school shopping.

Meanwhile, according to data from the Turkish Statistical Institute (TurkStat), computer prices in Turkey have jumped 67% in the last year. A machine with an average price of TL 4,000 ($512) during last year’s summer season cost over TL 7,000 in August this year.

Sector representatives say that while approximately 250 million computers are sold annually around the world, the Turkish market has been behind its potential due to the exchange rate, noting that the country should reach at least 2.5 million.

During the first eight months of 2020, some 915,000 computers were bought, a 40% increase over the previous year. Portable computer sales have also jumped by 70%.

Bülent Gürcan, general manager of the Turkish technology chain Teknosa, said that an upward trend in sales has been observed both in stores and online as of the second week of August, with demand increasing for notebooks and tablets.

“The technology market has grown by 25% year-on-year during the first seven months, reaching TL 44 billion,” he said, while the information technologies category has shown record-breaking growth of up to 80%.

Consumer electronics chain MediaMarkt Turkey Chairman Yenal Gökyıldırım similarly said that the continuation of online education significantly boosted notebook and tablet demand as of the second week of last month as the sales of those products increased by 300% year-on-year at MediaMarkt stores.

Notebook sales increased by 200%, while tablets also increased by 180%,” he said, adding that in addition, Microsoft Office demand has risen accordingly.

Printers, monitors, modems and Wi-Fi amplifiers, keyboards and headphone sales are also growing, he added.

RECOMMENDED
U.S. President Joe Biden and Vice President Kamala Harris attend the DNC 2023 Winter Meeting in Philadelphia, Pennsylvania, U.S., Feb. 3, 2023. (Reuters Photo)

State of the Union: Biden sees economic glow, GOP sees gloom

us-economy
  • shortlink copied
  • RELATED TOPICS
    fight-against-terrorism DEUTSCHE-BANK US-LIBYA-RELATIONS
    KEYWORDS
    technology products online education computer sales notebook tablet computer
    The Daily Sabah Newsletter
    Keep up to date with what’s happening in Turkey, it’s region and the world.
    You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    A Turkish Airlines aircraft is seen as a snow plow cleans runway at Istanbul Airport, Istanbul, Türkiye, Jan. 24, 2022. (DHA Photo)

    Over 200 flights cancelled in Istanbul due to expected snowstorm

    snowstorm
    A shepherd's dog scratches itself in a rural area, Istanbul, Türkiye, Feb. 5, 2023. (Shutterstock Photo)

    Existence of wolves close to Istanbul seen as great blessing

    wild-animals

    Erdoğan slams opposition for making 'already done' promises

    turkish-elections

    76 dead 440 injuries after magnitude 7.4 quake rocks southeastern Türkiye

    EARTHQUAKE
    Prince Philip
    Notable deaths of 2021
    PHOTOGALLERY
    • POLITICS
    • Diplomacy
    • Legislation
    • War On Terror
    • EU Affairs
    • News Analysis
    • TÜRKİYE
    • Istanbul
    • Education
    • Investigations
    • Minorities
    • Diaspora
    • World
    • Mid-East
    • Europe
    • Americas
    • Asia Pacific
    • Africa
    • Syrian Crisis
    • İslamophobia
    • Business
    • Automotive
    • Economy
    • Energy
    • Finance
    • Tourism
    • Tech
    • Defense
    • Transportation
    • News Analysis
    • Lifestyle
    • Health
    • Environment
    • Travel
    • Food
    • Fashion
    • Science
    • Religion
    • History
    • Feature
    • Expat Corner
    • Arts
    • Cinema
    • Music
    • Events
    • Portrait
    • Performing Arts
    • Reviews
    • Sports
    • Football
    • Basketball
    • Motorsports
    • Tennis
    • Opinion
    • Columns
    • Op-Ed
    • Reader's Corner
    • Editorial
    • Photo gallery
    • Jobs
    • privacy
    • about us
    • contact us
    • RSS
    © Turkuvaz Haberleşme ve Yayıncılık 2021