Gamers finally got their hands on Nintendo's hotly awaited Switch 2 console on Thursday, the device that could score record early sales for the Japanese Super Mario creator.
The console, which features a bigger screen and more processing power, is an upgrade to the Switch that became a global phenomenon with hit games such as "Animal Crossing."
The original Switch has sold 152 million units since its 2017 release, making it the third-best-selling console ever.
Nintendo fans, including 24-year-old Lei Wang, a recent graduate from China, queued to collect their devices at a Tokyo electronics store on Thursday morning.
He had been "shocked" to win a pre-order lottery because none of his friends had been selected.
"It's basically just me who got picked ... so I don't really want to say anything" to them, he laughed.
Shinichi Sekiguchi, 31, said he was so excited he forgot to bring his phone, while 33-year-old Kuro said she had taken a day off work to use her new device.
"The improved graphics and the ability to play with a larger group – I think that's a big deal," she said.
Serkan Toto from Tokyo consultancy Kantan Games said he "would not be surprised to see Switch 2 breaking sales records in the next weeks and months."
Nintendo's online store had 2.2 million pre-order applications for the Switch 2 in Japan – an "insane number the industry has never seen before," Toto told Agence France-Presse (AFP).
Switch 2 has eight times the memory of the first Switch, and its controllers, which attach with magnets, can also be used like a desktop computer mouse.
New functions allowing users to chat as they play online and temporarily share games with friends could also be a big draw for young audiences used to watching game streamers.
However, Nintendo has its work cut out to match the overall success of the original.
Challenges include uncertainty over U.S. trade tariffs and whether it can convince enough people to pay the high price for its new device.
The Switch 2 costs $449.99 in the U.S., more than the original's launch price of $299.99. Both are hybrid consoles that can connect to a TV or be played on the go.
New Switch 2 games, such as "Donkey Kong Bananza" and "Mario Kart World" – which allow players to explore off-grid – are also more expensive than existing titles.
"After playing it, I think it's worth the price," Steven Paterno, a 24-year-old aspiring filmmaker, told AFP at a Nintendo launch event in New York City.
He had been waiting outside the Rockefeller Center's Nintendo store for a month and a half, part of a group of around 20 die-hard fans desperate to be first in line.
"I loved the original Switch, but I had to admit the Switch 2 really tops it," Paterno said.
Retailers in the U.S., Europe and other major markets are gearing up for a rush of excited fans, with some stores opening at midnight to welcome them.
"I'm very excited to pick it up at midnight," 22-year-old graduate Angel Caceres said at the New York launch event.
"I'm going to be very tired after that."
Supply pressures have forced some retailers to cancel orders, with Britain's Game saying it is "working hard to reinstate as many affected pre-orders as possible."
Nintendo forecasts it will ship 15 million Switch 2 consoles in the current financial year, roughly equal to the original console in the same period after its release.
The Switch 2 "is priced relatively high" compared with its predecessor, the company's president, Shuntaro Furukawa, said at a financial results briefing in May.
So it "will not be easy" to keep initial momentum going, he warned.
While Nintendo is diversifying into theme parks and hit movies, around 90% of its revenue still comes from the Switch business, analysts say.
