During the Bayram holiday, the male population in Turkey shopped 50 percent more than women, according to data revealed by the company that runs the mobile shopping application Hopi.
Hopi offers solutions for 360-degree shopping needs with more than 100 member brands from different sectors including food and beverage, technology, ready wear, shoes, air transportation, entertainment, car-parking services and cargo. It has announced its findings regarding shopping trends between June 19 and June 30.
Hopi is the leader in mobile loyalty applications with around five million members in Turkey, and according to data released by the firm, the highest basket average during Bayram holiday was recorded in Ankara, Istanbul and Balikesir, respectively.
The average expenditure per transaction throughout the country during Bayram did not change compared to last year, standing at TL 312. Uşak was the province where the most shopping was carried out per member during the religious holiday, followed by Burdur, Karaman, Tunceli and Kırklareli.
During the Bayram holiday, there was a marked difference between men and women in terms of shopping. The number of men who shopped was 50 percent higher than the number of women. But while the number of men shopping was higher, it turned out that men spent less money.
Moreover, the most popular holiday route did not change this holiday. Hitting the news by hosting almost four million tourists, Bodrum topped the choice of holiday destinations, where the highest number of tour packages and tickets were bought. Bodrum was followed by Mersin, Altınoluk, Çeşme and Side, respectively.
Istanbul's white-collar Maslak neighborhood was ranked first in terms of tour/transportation expenditures during holidays, followed by Istanbul (Ataşehir), Ankara (Bahçelievler) and İzmir, respectively.
While T-shirts were the most-sold product in Trabzon, the most-wanted product in Diyarbakır was shoes. Among other cities, belts ranked first in Rize, while in Yozgat and Kırıkkale, shirts saw the highest demand. Socks were the most-wanted product in Ardahan, and trousers were the product most sold in Gümüşhane, Bingök and İğdır.
According to Hopi data, which also announced data regarding shopping during Mothers Day and Fathers Day, an average of TL 384 was spent on gifts for mothers this year, compared to TL 298 on Fathers Day.