Turkey's greatest fashion event, Mercedes Benz Fashion Week, launched on Monday, March 10 and will continue through Friday, March 14 at Bomonti's historical brewery in Istanbul. It will bring together some of the most famous names in the modelling industry to flaunt masterpieces from top designers showing their autumn/winter collections.

Famous designers present at the show will include: Arzu Kaprol, Atıl Kutoğlu, Erol Albayrak, Gamze Saraçoğlu, Hakan Akkaya, Özgür Masur, Özlem Erkan, Özlem Kaya, Raisa-Vanessa Sason, Simay Bülbül, Utopian by Studio Kaprol, Zeynep Mayruk and Zeynep Tosun.

The President of Mercedes-Benz's Turkish Directors, Rainer Genes, stated that the company is proud to be organizing the world's leading fashion show in Istanbul for the third time. "We are very happy to organize Mercedes-Benz Fashion Week in Istanbul, which is continuously in progress to become one of the world's fashion capitals. As Mercedes-Benz Turkey, we are also happy to sponsor this event for the third time. Gathering the professional names of the fashion industry, we will continue to develop the city's fashion dynamics and support the Turkish brands and designers to have a voice in the international arena. Throughout the Mercedes-Benz Fashion Week Istanbul, our new model Mercedes-Benz GLA with its one-of-a-kind design will be displayed. Fashion lovers can closely examine the new model with a modern SUV concept," Genes said.

Expressing that the Turkish fashion industry is gaining speed, IMG CEO Ahmet Ünüvar said there was no doubt that Mercedes-Benz Fashion Week in Istanbul will become the most influential fashion event in the region thanks to the increasing number of fashion brands and designers. This week, autumn 2014/2015 collections will greet fashion lovers at Karaköy Antrepo 3. During five days of runway shows and studio presentations, thousands of people from the media, retail and fashion industries will come together.

With a new member to the SUV family, Mercedes-Benz GLA has a short but fabulous design compared to the SUV's previous models. The new model is perfectly adapted for city driving and will be displayed throughout the Mercedes-Benz Fashion Week. Fashion icon Georgia May Jagger will be the new face of GLA Mercedes-Benz. Photographer Serge Leblon and creative director David Carette are the two other important names in the advertising campaign. GLA Mercedes-Benz offers pristine driving pleasure with its personalized internal concept and high maneuverability.