How much time do you actually spend eating during the day? Maybe you have never thought of that. Sometimes we don't even think about what we eat. We tend to eat a quick breakfast to make it in time for work in the morning or make "good" use of our time at noon by having a fast lunch. Maybe dinner could be a time to relax for us but we're mostly too tired to cook from scratch.
Especially for those living in big cities, finding something to eat as fast as possible becomes a priority. Eating is a necessity, more than an enjoyable feast for most of us. We are not interested in the process the food we eat goes through before it finds its way on our plate. But when you think about it, even something as simple as bread has an immersive story.