The German Football Association's (DFB) Euro 2024 bid was based on three main pillars: Grow, share and celebrate the game. Germany's bid included 10 stadiums, including the historic Olympiastadion in Berlin which also hosted the 2006 World Cup final.

The DFB, however, has recently been rocked by a series of allegations of racism and fraud. In 2015, the German weekly Der Spiegel claimed that the country paid $7.8 million in bribes to secure the 2006 World Cup. Wolfgang Niersbach, then head of DFB, was forced to resign over the allegations. FIFA eventually banned him from football for a year.

DFB's current head, Reinhard Grindel has also found himself in the middle of controversy due to allegations of racism. In July, German-Turkish footballer Mesut Özil retired from the national team, after the country's poor showing at the 2018 World Cup in Russia. He cited racism as the reason for his departure. The DFB head later admitted that he was not supportive enough in Özil's case.