Prepared for broadcasting by Proaktif PR Communication Agency, Turkey's first news reporting website publishing articles from the perspective of animals was launched on Jan. 1. The website, www.ajanimo.com, whose editor-in-chief is a dog named Ajan Brian, is operating under the motto "You shall not buy but rescue," referring to animal shelters. Proaktif PR Communication Agency management began observing the world of animals more closely thanks to their dog Ajan Brian and cat named Melahat, and decided to launch a website that is "managed" by a dog. One of the employees of the agency who is behind this idea said: "We understood that being an animal lover is not enough to do something for them and to raise awareness for their problems. As we continued to observe their world, it occurred to us that they have no voice of their own in the media." The employees of the agency put Ajan Brian in the editor-in-chief position as he inspired them for this project.

The people behind the project worked very hard to realize their dream. They finished the website and its content in a month. The managers of the Proaktifpr Communication Agency made a statement on behalf of Ajan Brian, which said: "The news website www.ajanimo.com will report news from an animal's perspective. We have never found a chance to express ourselves. Most people do not realize that we have lives, and it is understandable that they are not responsible for what they do not know. We will express ourselves and tell more about our lives. While reporting news about the animal world, we will be objective, unprejudiced and loving. We believe that a human who give us food cannot be bad. As you begin to understand us better, you will understand our motto 'You shall not buy but rescue.' We will make history as the first animal reporting website of Turkey. We are coming from the streets to leave a trace in your lives. We want to help our friends living in the streets. I believe that you will love us very much."