A new report released by Marketing Türkiye, a local marketing magazine, has announced the "coolest" brand names in Turkey, based on customer interest.
In partnership with Roamler Turkey, the report investigated local and international brands and names that draw particular interest among Turks. According to the results, Kenan İmirzalıoğlu, star of TV series such as ATV's "Ezel," is the "coolest" actor, while Beren Saat, another popular name, came first in the actress category.
The second edition of the report ranks brand names based on criteria such as their effectiveness in lifestyle or success in achieving consumer interest. Of the report participants, more than 80 percent were between the ages of 15 and 34, while 30 percent were between 20 and 24. The influence of younger generations is making an impact on daily life, with their preferences leading brands to prioritize being seen as "cool."
Other brands rated highly in the report were Apple, the favorite in PC technology, and Starbucks, first in the coffee market. Domestic brands like Migros and Mavi dominated the food and clothing sectors.