Big play on the internet
Google's search advertising has made room for a profitable sector. Google collects data through Chrome, Android operating system and YouTube and in return gets the biggest share in the advertising industry. Facebook is another platform which receives data about user interests by checking their shares and releasing ads according to the target audience. Facebook also collects data via Instagram and WhatsApp for the same purpose.
Action plan for Turkey
Turkey urgently needs to make an investment to support local actors in content and internet services. Entrepreneurs should be supported in collection, reading, questioning and analysis of data. More projects should be developed on digital entrepreneurship, social media and internet education.
Pioneering telecom companies
Telecom companies should produce solutions to create an information ecosystem rather than focusing on vicious competition. It is essential that more local entrepreneurs should be in data collection.
Keep entrepreneurs active
Turkey has an important advantage to expand digital entrepreneurship ecosystem. Almost 1,000 entrepreneurs from 63 countries recently came to Turkey for Startup Istanbul meeting. Turkey needs to maintain its position of protecting investors that makes the country a center of attraction.
Never ban, follow the ad
The EU makes some decisions that will challenge taxes and investments rather than posing hindrance against internet giants. France tries to find a solution by struggling to stop advertisements. Turkish users need to be respected by internet giants and it is possible by creating a long-term information strategy.
Please click to read our informative text prepared pursuant to the Law on the Protection of Personal Data No. 6698 and to get information about the cookies used on our website in accordance with the relevant legislation.
6698 sayılı Kişisel Verilerin Korunması Kanunu uyarınca hazırlanmış aydınlatma metnimizi okumak ve sitemizde ilgili mevzuata uygun olarak kullanılan çerezlerle ilgili bilgi almak için lütfen tıklayınız.