Ece Nayman, the visionary founder and creative director of the Ace Nayman brand, has taken the fashion world by storm with her latest collection, "Soft-Morph." In a recent interview, Nayman shared insights into her inspirations, challenges faced and her remarkable journey from Istanbul to London, and back.
Established in 2019, Ace Nayman faced its first test with the release of its debut collection in March 2020, right in the midst of the pandemic. However, Nayman's strategic decision to launch the brand's collection online proved to be a game-changer, propelling the brand toward success even during challenging times.
"It was such a challenging time for such a young brand, but we emerged from this period stronger, reaching a more solid customer base," Nayman reflects.
The "Soft-Morph" collection, recently unveiled at Nayman's showroom, showcases her deep passion for art and design. Inspired by the works of Alex Katz and 3D printing artist Audrey Large, the collection serves as a harmonious blend of past and future art styles. Nayman meticulously crafted the color palette based on Katz's Guggenheim exhibition, while Large's abstract patterns at Salone del Mobile influenced the collection's design aesthetics.
In this season's collection, navy and peach tones take center stage, juxtaposed with eye-catching knitted patterns. The inclusion of unisex models like oversized raincoats and pant sets underscores Nayman's commitment to inclusivity and versatility in her designs. Key pieces like jeans suits, legging sets and tulle garments with monogram patterns embody the collection's youthful, dynamic and art-centric identity.
Nayman's journey into the world of fashion is as inspiring as her designs. Born in Istanbul in 1990, Nayman pursued her passion by studying Women's Clothing Design at the London College of Fashion after graduating from TED College. Her decadelong experience in London, working with renowned fashion houses and immersing herself in the city's rich cultural tapestry, significantly influenced her creative vision.
Reflecting on her time in London, Nayman expresses, "Moving to London at the age of 17 changed me a lot. My perspective on life became much broader."
She credits London's blend of history, culture and contemporary style as pivotal in shaping her design ethos. Nayman's education and diverse experiences in fields like advertising, PR, events and blogging have equipped her with a holistic approach to building her brand.
Describing the Nayman brand as a "modern street style brand with patterns and colors in its DNA," Nayman's vision is clear – to infuse joy, fun and self-confidence into the lives of those who wear her creations. With her innovative designs and entrepreneurial spirit, Ece Nayman stands as a testament to the boundless possibilities that come with passion, dedication and a bold artistic vision in the ever-evolving world of fashion.
