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Ronaldo agrees to sell majority stake in boyhood club Cruzeiro

by Reuters

RIO DE JANEIRO, Brazil Apr 30, 2024 - 12:29 pm GMT+3
Ronaldo Nazario looks out onto the pitch before a La Liga match between Valladolid and Real Madrid, Valladolid, Spain, Dec. 30, 2022. (AP Photo)
Ronaldo Nazario looks out onto the pitch before a La Liga match between Valladolid and Real Madrid, Valladolid, Spain, Dec. 30, 2022. (AP Photo)
by Reuters Apr 30, 2024 12:29 pm

Brazilian football legend Ronaldo has agreed to sell his majority stake in Cruzeiro, the club where he began his senior career, the Brazilian Serie A team announced on Monday.

Ronaldo, 47, agreed with BPW Sports company to sell the 90% stake he acquired in 2021 for $70 million through his company Tara Sports Brasil.

Details about the amount BPW Sports will pay for the stake were not disclosed.

The former Barcelona, Inter Milan and Real Madrid striker played a pivotal role in clearing the club's $195 million debt and guiding them back to the top flight of Brazilian football in 2022 after three seasons in Serie B.

However, a recent run of poor results sparked criticism and led some fans to call for his departure.

"Ronaldo and BPW Sports signed an agreement to acquire all the shares of Tara Sports Brasil, the company that owns 90% of Cruzeiro SAF," the club said in a statement.

"(Ronaldo) led an administration that brought a new perspective to the club, implementing professional management and a governance structure in line with international best practice.

"Cruzeiro's credibility was restored, attracting important partners and sponsors, with contracts that set record figures for the club."

Ronaldo, who won the World Cup with Brazil in 1994 and 2002, will continue to serve as a member of Cruzeiro's board of directors upon approval of the deal by Brazil's Administrative Council for Economic Defense, the club added.

Ronaldo made his professional debut with Cruzeiro at 16 in 1993 before going on to become one of the best strikers in world football.

"A mix of feelings hit me today, but above all, the feeling of fulfillment," he told a news conference. "It's impossible not to remember when I took on the great challenge of buying Cruzeiro.

"We've faced many challenges, the majority of which we've overcome. We've stumbled along the way, but today, I can say that I'm handing Cruzeiro over with a sense of having done my duty, given that the club's situation was very precarious."

Ronaldo now looks set to sell his 51% stake in Spanish second-tier side Real Valladolid.

"Valladolid is next," he told reporters.

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