DS: Lastly what is corporate communications and what does the Presidential Department of Corporate Communications do?
With the emergence of social media and the spread of internet newspapers, the communications at state institutions and private enterprises become multidimensional. Today, the masses consisting of individuals who all have social media accounts can communicate with institutions via different channels, rendering the press advisers inefficient.
Moreover, all institutions have web pages and social media accounts, which are used to communicate with individuals and other institutions. Corporate communications emerged as a comprehensive concept in the early 2000s to address inter-institutional and intra-institutional communications, along with the citizens.
The Department of Corporate Communications works to create an institutional identity, to instill an institutional culture and to represent the institution. The important point here is to share a message and data visually and interactively with other institutions and the masses via traditional and new channels.
There is a need to determine a strategy which is approved by the institutional hierarchy and all acts of communication should be done according to this strategy. The expectations, complaints and reactions of the people have become more varied with the increase in the number of social media outlets.
Back in the day, there was a help desk and a public relations official, who would collect your petition and relay it to their supervisors. This kind of mechanism is cumbersome and inefficient nowadays, as there are countless channels to reach an institution. Through cooperated efforts with information technologies, public relations and human resources departments, the corporate communications department tries to conduct communications with a coherent and consistent strategy.
Moreover, our department is also involved in visuals like presidential arms and logos. We take part in the meetings and convey the messages of the president to the masses via social media.
DS: For instance, through which channels does the Presidency receive criticisms and requests? Moreover, how are these processed?
We receive them through our web pages and social media accounts. Currently, the web page of the Presidency is online in Turkish, English and Arabic; we are preparing it in French, as well. These are channels which are regularly updated like news portals and have intense data input. Twitter, Facebook, YouTube and Instagram accounts are being handled by the Internet Publishing Division of our department.
On the other hand, social responsibility projects which are supported by the president are another channel that we process significant amounts of applications; these are processed by the Project Management Division.