For the past three years, Matilda Kahl, art director of one of the most renowned advertising agencies, Saatchi & Saatchi, has worn the same outfit to work every day.

According to Kahl, the reason behind her radical decision was that she did not "want to waste either my time or my energy choosing my clothes every morning. I'm tired of having to stress over being late for work while I'm getting ready, or thinking about what clothes are suitable for the meetings of the day."

Having realized one day at a meeting that her male colleagues never have stress over choosing their clothes, she have decided to go her work every day wearing the same outfit. "As an art director, I have to produce creative work, and I just didn't want to feel the pressure to be creative with my clothes too" she said.

After she made the decision, she found a white blouse that she wears every day. Saying that she fell in love with the top as soon as she saw it, she stressed that it suits her perfectly as she can feel relaxed because of its plainness. She bought 15 of the same white blouse and six pairs of the same trousers, and wears them as her unofficial uniform.