Istanbul's Cevahir Shopping Mall is hosting "Gülmek Bulaşıcıdır" (Smiling is Contagious), an entertaining event that is part of the on going Istanbul Shopping Festival. Launched Monday, the event invites children to enter a booth and watch funny videos. Following a vote on social media, surprise gifts will be waiting for those children who smile in the funniest way while watching the videos. Running until July 2, the colorful event will urge children and their families to think positively.

For each participant, Cevahir Shopping Mall will make a donation to the UNICEF project "Self-Assessment of Social Service and Children Protection Institutions in Turkey." With more than 200 brands and shops, easy transportation and restaurants serving both Turkish and world cuisine, Cevahir Shopping Mall will continue to be the center of shopping and blissful moments in Istanbul's Şişli district.