Pop icon Taylor Swift is facing claims of using artificial intelligence (AI) to market her latest album, "The Life of a Showgirl."
As part of the promotional campaign, Swift launched a treasure hunt that invites fans to locate 12 orange doors placed in various cities worldwide.
Each door features a QR code that participants can scan, which opens short video clips; some of these clips show signs of AI involvement.
One such clip features a bar styled in the Art Nouveau style, with a blurry image of a house in a picture frame on the wall.
In the same scene, a book is shown with missing letters and the bartender’s middle finger appears to blend into an orange napkin he places on the counter – glitches characteristic of AI work.
Swift has not yet addressed whether the promotional videos were created using AI.
