With a mesmerizing show by hip-hop megastars, rap music will shine at the Super Bowl, the year's biggest musical showcase, on Sunday.
The halftime show at SoFi Stadium outside Los Angeles will feature area natives Dr. Dre, Kendrick Lamar and Snoop Dogg, plus rapper Eminem and R&B singer Mary J. Blige.
The star-packed lineup makes hip-hop the focus of the halftime extravaganza, expected to attract a U.S. television audience of around 100 million people. Some rap musicians have appeared in the past but shared the stage with rock and pop acts.
"We appreciate the National Football League (NFL) for even entertaining hip-hop because we know a lot of people didn't want hip hop on stage. We're here now and there ain't nothing you can do about it," Snoop Dogg said Thursday at a discussion in front of media with Blige and Dr. Dre.
Seeking to appeal to a broad audience, the NFL had often turned to rock and pop acts in the past, including Paul McCartney, Madonna, Prince and Justin Timberlake.
The league invited rapper Jay-Z in 2017 but he refused and told the New York Times that the NFL was still treating hip-hop like a fad.
He later partnered with the NFL in efforts aimed at advancing social justice, and his company, Roc Nation, is a producer of Sunday's show.
"Hip-hop is the biggest genre of music on the planet right now, so it's crazy that it took all of this time for us to be recognized," Dr. Dre said.
"I think we're going to go on and do a fantastic show. And we're going to do it so big that they can't deny us any more in the future," he added, saying he hoped the performance would create opportunities for other rap musicians.
The five artists that will perform Sunday have a total of 43 Grammys, and 22 No. 1 Billboard albums.
Dr. Dre said he was thrilled that he will perform in his hometown in a game featuring local team the Los Angeles Rams, who will be battling the Cincinnati Bengals.
"I'm not trying to be egotistical," he said. "But who else could do this show in LA?"