INVESTMENTS BEAR FRUIT
Holding's investments were influential in the company's placement in the top ten of its league. After founding the CCC firm with Denmark's Gumlink in 2010, the fruit of this investment was reaped in 2011. CCC, which was established with an 85 million euro investment, produces gum and candy in a total 65,000 square meter area of enclosed space in factories located in both Istanbul and Çorlu.
SNACK FOODS GROUP UNDER SAME ROOF
Last year, Yıldız Holding combined all of their snack foods activities under the "Ülker" roof. Efforts to increase Ülker's competitive strength launched in 2010 resulted in the establishment of a sole representative structure for the holding's biscuit, chocolate and cake categories. As a result, the company's brands; İdeal Gıda, Fresh Cake, Birlik and the AGS manufacturing firms and the Atlas sales firms have joined forces under Ülker Bisküvi, while similarly; the Atlantik sales firm has joined Ülker Çikolata. Meanwhile, Ülker Çikolata's shares were purchased by Ülker Bisküvi, which is now in charge of the group's entire snack foods operations under the sole "Ülker" umbrella.