Daily Sabah logo

Politics
Diplomacy Legislation War On Terror EU Affairs Elections News Analysis
TÜRKİYE
Istanbul Education Investigations Minorities Expat Corner Diaspora
World
Mid-East Europe Americas Asia Pacific Africa Syrian Crisis Islamophobia
Business
Automotive Economy Energy Finance Tourism Tech Defense Transportation News Analysis
Lifestyle
Health Environment Travel Food Fashion Science Religion History Feature Expat Corner
Arts
Cinema Music Events Portrait Reviews Performing Arts
Sports
Football Basketball Motorsports Tennis
Opinion
Columns Op-Ed Reader's Corner Editorial
PHOTO GALLERY
JOBS ABOUT US RSS PRIVACY CONTACT US
© Turkuvaz Haberleşme ve Yayıncılık 2023

Daily Sabah logo

عربي
  • Politics
    • Diplomacy
    • Legislation
    • War On Terror
    • EU Affairs
    • Elections
    • News Analysis
  • TÜRKİYE
    • Istanbul
    • Education
    • Investigations
    • Minorities
    • Expat Corner
    • Diaspora
  • World
    • Mid-East
    • Europe
    • Americas
    • Asia Pacific
    • Africa
    • Syrian Crisis
    • Islamophobia
  • Business
    • Automotive
    • Economy
    • Energy
    • Finance
    • Tourism
    • Tech
    • Defense
    • Transportation
    • News Analysis
  • Lifestyle
    • Health
    • Environment
    • Travel
    • Food
    • Fashion
    • Science
    • Religion
    • History
    • Feature
    • Expat Corner
  • Arts
    • Cinema
    • Music
    • Events
    • Portrait
    • Reviews
    • Performing Arts
  • Sports
    • Football
    • Basketball
    • Motorsports
    • Tennis
  • Gallery
  • Opinion
    • Columns
    • Op-Ed
    • Reader's Corner
    • Editorial
  • TV

American Whirlpool returns to Turkey with Indesit

by Kerim Ülker

BARCELONA Mar 16, 2015 - 12:00 am GMT+3
by Kerim Ülker Mar 16, 2015 12:00 am
One of the most important domestic appliance producers in the world, Whirlpool, has returned to Turkey with Indesit. The Assistant CEO of Whirpool, Marc Bitzer, announced that new investments will be made in Turkey and said that Turkey was a key country in a region with a population over 200 million. The American brand purchased the Italian domestic appliance producer Indesit last year. Whirlpool is now planning to reach the Middle Eastern and Central Asian markets via Turkey. The Assistant CEO and Executive Council Member of Whirpool, Bitzer, said that the company has positioned Turkey as a strategic market. After a press conference about Europe, the Middle East and Africa, held in Barcelona with the attendance of 50 journalists from 15 countries from around the world, Bitzer answered questions. Touching on the importance of Turkey, Bitzer also said that the operations to be held in Turkey were one of the reasons behind the purchase of Indesit. He also pointed out that Whirlpool has been active in Turkey in the past, although it was not successful due to the strong local domestic appliance market and lack of local production facilities. "Indesit has a refrigerator manufacturing plant in Manisa. Last year, they also opened the department for washing machines. We want to increase the production capacity of this factory," said Bitzer. Bitzer also said that they discussed with Vestel a possible acquisition back in 2008, but they are not willing to purchase a new brand in Turkey yet. "Our main aim is to increase our shop network. Turkey still has the conventional franchise system and we want to use it for our own benefit," added Bitzer.
  • shortlink copied
  • Last Update: Mar 16, 2015 8:18 pm
    RELATED TOPICS
    fight-against-terrorism DEUTSCHE-BANK US-LIBYA-RELATIONS
    KEYWORDS
    business
    The Daily Sabah Newsletter
    Keep up to date with what’s happening in Turkey, it’s region and the world.
    You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    No Image
    Let's take a selfie: 'Youseum' in Sweden's Stockholm makes you the exhibit
    PHOTOGALLERY
    • POLITICS
    • Diplomacy
    • Legislation
    • War On Terror
    • EU Affairs
    • News Analysis
    • TÜRKİYE
    • Istanbul
    • Education
    • Investigations
    • Minorities
    • Diaspora
    • World
    • Mid-East
    • Europe
    • Americas
    • Asia Pacific
    • Africa
    • Syrian Crisis
    • İslamophobia
    • Business
    • Automotive
    • Economy
    • Energy
    • Finance
    • Tourism
    • Tech
    • Defense
    • Transportation
    • News Analysis
    • Lifestyle
    • Health
    • Environment
    • Travel
    • Food
    • Fashion
    • Science
    • Religion
    • History
    • Feature
    • Expat Corner
    • Arts
    • Cinema
    • Music
    • Events
    • Portrait
    • Performing Arts
    • Reviews
    • Sports
    • Football
    • Basketball
    • Motorsports
    • Tennis
    • Opinion
    • Columns
    • Op-Ed
    • Reader's Corner
    • Editorial
    • Photo gallery
    • Jobs
    • privacy
    • about us
    • contact us
    • RSS
    © Turkuvaz Haberleşme ve Yayıncılık 2021