Sevinç Tuğ, a 75-year old housewife who started college at the age of 68, has been chosen as a heroine by Microsoft, which embarked on a quest for difference-makers to launch its Windows 10 version simultaneously with its social responsibility campaign. Microsoft's campaign, "ONunla Harikasın" (You Are Great with 10), attracted significant attention in Turkey where 100 individuals shared their various impressive success stories as a part of the competition. The success story of Tuğ was watched by 1 million people. Tuğ decided to start college at 68 after raising her grandchildren to realize her dream of being a university-educated individual. She had to give up her dream of becoming an architect, as she married after high school. Her ambition was further motivated by the great loneliness that she suffered after her husband died. She entered the textile design department as a result of the first university exam that she took, and was chosen as a heroine by Microsoft, which sought individuals who chased their dreams to change their lives. Tuğ is also greatly interested in technology and aims to major in a technology-related field.

Microsoft Turkey Windows Workgroup Manager Kadir Şener said the company wanted to be able to claim it is "a product of productive people," and focused on those who make a difference. The campaign was motivated by the idea of including those who make a difference in life, instead of celebrities, in its launching campaign. The videos that ranked among the top three bear attention-grabbing success stories. One of them is the story of Hasan Özdemir, a visually impaired man who managed to get a job as a software developer at Microsoft Turkey. He learned about format downloading from a computer serviceman in his neighborhood, and improved his skills by attending various workshops and courses.

The other story is about Murat Ömür Tuncer who became Turkey's first opera composer at the age of 17 and performed in Canada. As a part of its project titled "Teachers Who Do Wonders," Microsoft Turkey is awarding teachers who develop different training modules using technology. The company will give prices to five out of the 300 total teachers who entered the competition. Şener said the Microsoft Association, which is currently in the founding stage, will focus on women and disabled young entrepreneurs.