Daily Sabah logo

Politics
Diplomacy Legislation War On Terror EU Affairs Elections News Analysis
TÜRKİYE
Istanbul Education Investigations Minorities Expat Corner Diaspora
World
Mid-East Europe Americas Asia Pacific Africa Syrian Crisis Islamophobia
Business
Automotive Economy Energy Finance Tourism Tech Defense Transportation News Analysis
Lifestyle
Health Environment Travel Food Fashion Science Religion History Feature Expat Corner
Arts
Cinema Music Events Portrait Reviews Performing Arts
Sports
Football Basketball Motorsports Tennis
Opinion
Columns Op-Ed Reader's Corner Editorial
PHOTO GALLERY
JOBS ABOUT US RSS PRIVACY CONTACT US
© Turkuvaz Haberleşme ve Yayıncılık 2023

Daily Sabah logo

عربي
  • Politics
    • Diplomacy
    • Legislation
    • War On Terror
    • EU Affairs
    • Elections
    • News Analysis
  • TÜRKİYE
    • Istanbul
    • Education
    • Investigations
    • Minorities
    • Expat Corner
    • Diaspora
  • World
    • Mid-East
    • Europe
    • Americas
    • Asia Pacific
    • Africa
    • Syrian Crisis
    • Islamophobia
  • Business
    • Automotive
    • Economy
    • Energy
    • Finance
    • Tourism
    • Tech
    • Defense
    • Transportation
    • News Analysis
  • Lifestyle
    • Health
    • Environment
    • Travel
    • Food
    • Fashion
    • Science
    • Religion
    • History
    • Feature
    • Expat Corner
  • Arts
    • Cinema
    • Music
    • Events
    • Portrait
    • Reviews
    • Performing Arts
  • Sports
    • Football
    • Basketball
    • Motorsports
    • Tennis
  • Gallery
  • Opinion
    • Columns
    • Op-Ed
    • Reader's Corner
    • Editorial
  • TV

Nespresso to become first company to import coffee from Cuba to US

by

LOS ANGELES/NEW YORK Jun 20, 2016 - 12:00 am GMT+3
 Archive photo
| Archive photo
by Jun 20, 2016 12:00 am
Nestle SA's Nespresso says it will become the first company to import coffee from Cuba to the United States in more than 50 years amid smoothing trade relations between the Cold War adversaries.

The U.S. State Department in April added coffee and other products to its list of eligible imports produced by independent Cuban entrepreneurs.

That regulatory change cleared the way for Nespresso to begin U.S. sales of Cafecito de Cuba, a premium espresso roast for its home brewers, this autumn, the company said on Monday.

Initially available in limited quantities, Cafecito de Cuba aims to deliver on Nespresso's mission to deliver "exclusive, unique coffee experiences," Guillaume Le Cunff, Nespresso USA president, said.

Nespresso also is partnering with nonprofit TechnoServe, to support independent coffee farmers on the Caribbean island.

"We want consumers in the U.S. to experience this incredible coffee and to enjoy it now and for years to come," said Le Cunff, who aims to forge long-term relationships with Cuban producers.

Cuba harvests about 100,000 60-kg bags of arabica coffee annually, according to International Coffee Organization (ICO) data. While that is about five times the annual production of Jamaica, it is just a fraction of this year's expected 13.5 million bag harvest from Colombia, the world's biggest grower of high-quality washed arabica coffee.

Nespresso sells brewing machines and single-use coffee capsules. Its flagship espresso maker dominates the market in Europe, where such drinks are preferred, but trails Green Mountain Coffee Roasters' Keurig system in the United States.

Nespresso competes with a bevy of other global brands for sought-after beans. Those rivals include Starbucks Corp , which told Reuters it has "no plans to import coffee from Cuba at this time."

The United States imposed trade restrictions on Cuba in 1960, after the government of revolutionary leader Fidel Castro seized private land, nationalized scores of private companies and imposed heavy taxes on U.S. imports. President John F. Kennedy issued a permanent embargo in 1962.

President Barack Obama and Cuban President Raul Castro stunned the world in December 2014 by abruptly announcing that the countries would move to restore diplomatic relations.

About the author
Research Associate at Center for Islam and Global Affairs (CIGA) at Istanbul Sabahattin Zaim University
  • shortlink copied
  • Last Update: Jun 20, 2016 3:42 pm
    RELATED TOPICS
    fight-against-terrorism DEUTSCHE-BANK US-LIBYA-RELATIONS
    KEYWORDS
    homepage
    The Daily Sabah Newsletter
    Keep up to date with what’s happening in Turkey, it’s region and the world.
    You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Akdamar Island, Van
    A winter fairytale: Views of Turkey blanketed by snow
    PHOTOGALLERY
    • POLITICS
    • Diplomacy
    • Legislation
    • War On Terror
    • EU Affairs
    • News Analysis
    • TÜRKİYE
    • Istanbul
    • Education
    • Investigations
    • Minorities
    • Diaspora
    • World
    • Mid-East
    • Europe
    • Americas
    • Asia Pacific
    • Africa
    • Syrian Crisis
    • İslamophobia
    • Business
    • Automotive
    • Economy
    • Energy
    • Finance
    • Tourism
    • Tech
    • Defense
    • Transportation
    • News Analysis
    • Lifestyle
    • Health
    • Environment
    • Travel
    • Food
    • Fashion
    • Science
    • Religion
    • History
    • Feature
    • Expat Corner
    • Arts
    • Cinema
    • Music
    • Events
    • Portrait
    • Performing Arts
    • Reviews
    • Sports
    • Football
    • Basketball
    • Motorsports
    • Tennis
    • Opinion
    • Columns
    • Op-Ed
    • Reader's Corner
    • Editorial
    • Photo gallery
    • Jobs
    • privacy
    • about us
    • contact us
    • RSS
    © Turkuvaz Haberleşme ve Yayıncılık 2021