Türkiye is on the verge of getting a new homegrown passenger car brand, as the industrial group HABAŞ edges closer to revealing its first models, with acclaimed designer Frank Stephenson at the helm of the design process.
HABAŞ, which acquired Japanese automaker Honda's former manufacturing plant in the northwestern Gebze district, is expected to introduce its first passenger car by the end of the year, according to Turkish business daily Ekonomim on Tuesday.
The project would make HABAŞ Türkiye's second passenger car brand backed by 100% domestic capital after electric vehicle maker Togg.
The group would initially develop two models, a sedan and a crossover, with plans to offer three powertrain options: gasoline, hybrid and plug-in hybrid.
The company has not yet confirmed later-stage plans for fully electric models.
The project involves Stephenson, the U.S.-born designer known for his work with major automotive brands including BMW, Ferrari and McLaren.
Stephenson's official website says he is working on the design of a new Turkish automotive brand, without naming the company, Ekonomim said.
His team's work is reportedly expected to cover the entire design process, from establishing the brand's design language and 3D modeling to surface development, clay modeling and engineering support.
The project description also points to plans spanning sedan, crossover, SUV and light commercial vehicle segments.
Stephenson also has a personal connection to Türkiye. Born in Morocco in 1959, he spent part of his childhood in Istanbul after his family moved to the city because of his father's work.
He lived in Türkiye between the ages of 11 and 16, attended school and learned Turkish before moving to Madrid with his family.
He later built a career as one of the automotive industry's best-known designers.
The project forms part of a broader investment plan estimated at around 1 billion euros ($1.16 billion) for commercial and passenger vehicle production, according to previous statements by HABAŞ officials.
The former Honda plant in Gebze is expected to serve as the production base for the passenger cars, with HABAŞ reportedly targeting annual production capacity of 75,000 vehicles.
HABAŞ's ambitions are built around Honda's former Turkish production facility.
The Japanese carmaker produced Civic Sedan models at the Gebze plant for 24 years before ending production in Türkiye in 2021. HABAŞ subsequently acquired the facility.
The company also purchased equipment from Honda's former plant in the U.K. after its closure and brought some of that equipment to Türkiye.
HABAŞ has traditionally operated in industrial and metals-related businesses. The group is involved in sectors including industrial and medical gases, iron and steel, energy production, heavy machinery, automotive, banking and seaport operations. In automotive, it is producing buses, midibuses, tow trucks and heavy cargo trucks.
The group appears to be relying on the involvement of Stephenson, whose portfolio includes high-profile sports and premium cars, which will add international design credentials to the project in Türkiye's competitive passenger car market.
The bigger challenge will come after the unveiling: moving from design and prototypes to mass production and establishing a sustainable presence in the domestic market.
