Despite a biting economic crisis, restaurants in Buenos Aires are full and queues for theater and concert tickets long.
With inflation at 114% year-on-year and around 8% month-on-month, Argentines figure they may as well spend their salaries before they lose more value.
"We are very tired of economic problems," 25-year-old chef Santiago Basavilbaso told AFP as he shopped for fresh produce for his restaurant.
"People are probably used to many years of living without stability. When the end of the month comes... people just want to enjoy themselves."
For many, the situation means rushing to shops as soon as possible after pay day to buy groceries before prices increase.
Many have had to switch to cheaper brands. Some have learnt to make do without certain products. For those with a bit of money left over, no point saving.
"I have had to change my tastes, modify my purchases and perhaps switch to other cheaper brands. But I am not going to stop enjoying (life). We try to adapt ourselves to the economy of the country," said Basavilbaso.
Argentina has one of the highest inflation rates in the world.
It has been a chronic ailment, but the South American country is now battling its highest inflation in three decades.
"Today, with inflation of 110 - 120% per year, the most difficult thing is to know if what you are buying is cheap or expensive," said economist Martin Kalos of EPyCA Consultants. "We have lost any price reference."
Economic analyst Salvador Di Stefano of the consultancy Estudio SDS said buying a house or car is beyond the reach of most, with interest rates on loans of up to 150% per year. On savings, interest is lower than inflation.
"So what do you do? You spend it," said Di Stefano.
"The one who cannot afford a vacation goes to a concert, the one who cannot afford a concert goes to eat a pizza and have a beer."
Prices are rising so fast that paying with a credit card can result in big savings – if you pay off your purchase before the interest becomes due.
"Sometimes... I take the merchandise and pay 35 - 40 days later. And I play with that: Today's price I pay it later," said 63-year-old Adrian Alvarez, a meditation instructor who uses this method in lean months.
"You have to live within your budget. Oil, salt, bread or coffee prices increase almost weekly," he said.
In the supermarket where Alvarez buys from, there are deals galore: Take two of the same product and pay only 30% for the second, or use the card of a specific bank to qualify for a discount.
Clothing and appliance stores have similar plans, and some offer payments stretching over a period of 12 months.
"Inflation encourages people to spend faster because saving is difficult," said Kalos.
"Wages are spent faster and faster. Money spends less time in the hands of those who earn it because it loses value."
Ricardo Nasio, president of the Proconsumer association, said comparing prices has never been as important.
"It is very good... to buy food that lasts, not perishable food... so that when prices increase, they can be consumed for the old price," he said.
"Another (idea) is for families to club together" to buy cheap products in bulk, and store among them, said Nasio.
